CHISO is a 460-year-old business based in Kyoto, Japan, that manufactures the traditional kimono. CHISO does not publicly advertise its product, but the company cooperates with high-visibility magazines to provide Yuzen kimonos for those graphic articles. CHISO also actively seeks to provide kimonos for Kyoto’s traditional dance theater, movies, and television dramas. We analyzed CHISO with several marketing models, including the four Ps, SWOT, VRIO and customer experience. We presupposed that it would be more effective to use the customer experience framework espoused by Bernd H. Schmitt rather than the traditional four Ps to analyze luxury products. CHISO has several crises during its long history, all of which were handled with aplomb.
| Published in |
Science Journal of Business and Management (Volume 3, Issue 2-1)
This article belongs to the Special Issue Customer Experience Management / Marketing Branding |
| DOI | 10.11648/j.sjbm.s.2015030201.22 |
| Page(s) | 83-91 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
Customer Experience, Kimono, Yuzen, Japanese Luxury
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APA Style
Masakazu Ishikawa, Shin’ya Nagasawa. (2015). Customer Experience of CHISO: The Centuries-old Business of Japanese Luxury Kimono Garments. Science Journal of Business and Management, 3(2-1), 83-91. https://doi.org/10.11648/j.sjbm.s.2015030201.22
ACS Style
Masakazu Ishikawa; Shin’ya Nagasawa. Customer Experience of CHISO: The Centuries-old Business of Japanese Luxury Kimono Garments. Sci. J. Bus. Manag. 2015, 3(2-1), 83-91. doi: 10.11648/j.sjbm.s.2015030201.22
AMA Style
Masakazu Ishikawa, Shin’ya Nagasawa. Customer Experience of CHISO: The Centuries-old Business of Japanese Luxury Kimono Garments. Sci J Bus Manag. 2015;3(2-1):83-91. doi: 10.11648/j.sjbm.s.2015030201.22
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Download@article{10.11648/j.sjbm.s.2015030201.22,
author = {Masakazu Ishikawa and Shin’ya Nagasawa},
title = {Customer Experience of CHISO: The Centuries-old Business of Japanese Luxury Kimono Garments},
journal = {Science Journal of Business and Management},
volume = {3},
number = {2-1},
pages = {83-91},
doi = {10.11648/j.sjbm.s.2015030201.22},
url = {https://doi.org/10.11648/j.sjbm.s.2015030201.22},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.s.2015030201.22},
abstract = {CHISO is a 460-year-old business based in Kyoto, Japan, that manufactures the traditional kimono. CHISO does not publicly advertise its product, but the company cooperates with high-visibility magazines to provide Yuzen kimonos for those graphic articles. CHISO also actively seeks to provide kimonos for Kyoto’s traditional dance theater, movies, and television dramas. We analyzed CHISO with several marketing models, including the four Ps, SWOT, VRIO and customer experience. We presupposed that it would be more effective to use the customer experience framework espoused by Bernd H. Schmitt rather than the traditional four Ps to analyze luxury products. CHISO has several crises during its long history, all of which were handled with aplomb.},
year = {2015}
}
TY - JOUR T1 - Customer Experience of CHISO: The Centuries-old Business of Japanese Luxury Kimono Garments AU - Masakazu Ishikawa AU - Shin’ya Nagasawa Y1 - 2015/05/05 PY - 2015 N1 - https://doi.org/10.11648/j.sjbm.s.2015030201.22 DO - 10.11648/j.sjbm.s.2015030201.22 T2 - Science Journal of Business and Management JF - Science Journal of Business and Management JO - Science Journal of Business and Management SP - 83 EP - 91 PB - Science Publishing Group SN - 2331-0634 UR - https://doi.org/10.11648/j.sjbm.s.2015030201.22 AB - CHISO is a 460-year-old business based in Kyoto, Japan, that manufactures the traditional kimono. CHISO does not publicly advertise its product, but the company cooperates with high-visibility magazines to provide Yuzen kimonos for those graphic articles. CHISO also actively seeks to provide kimonos for Kyoto’s traditional dance theater, movies, and television dramas. We analyzed CHISO with several marketing models, including the four Ps, SWOT, VRIO and customer experience. We presupposed that it would be more effective to use the customer experience framework espoused by Bernd H. Schmitt rather than the traditional four Ps to analyze luxury products. CHISO has several crises during its long history, all of which were handled with aplomb. VL - 3 IS - 2-1 ER -
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