LADURÉE, a French manufacturer of high-grade Western confectioneries, and ALBION, a Japanese manufacturer of high-grade cosmetics, collaborated to develop and release a new cosmetic product series. These products became popular in the stagnant Japanese cosmetic industry. This study analyzed these products from the viewpoint of Bernd H. Schmitt’s customer experience marketing. Consequently, each module was found to possess a high level of customer experience, which was a primary factor in the series’ popularity.
| Published in |
Science Journal of Business and Management (Volume 3, Issue 2-1)
This article belongs to the Special Issue Customer Experience Management / Marketing Branding |
| DOI | 10.11648/j.sjbm.s.2015030201.17 |
| Page(s) | 60-62 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
LADURÉE, Cosmetics, Customer Experience
| [1] | Bernd H.Schmitt; Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate; Free Press,1999 |
| [2] | Bernd H. Schmitt Customer Experience Management; A Revolutionary Approach to Connecting with Your Customers; Wiley, 2003 |
| [3] | Shin’ya Nagasawa, editor, Waseda University Business School, Nagasawa Research Laboratories (Taro Yamamoto, Masahiko Yoshida, Yusuke Irisawa, Tsunehiro Yamamoto, Shinji Enoki): Hitmaking With Experiential Marketing – Manufacturing that Rocks the Boat, Nikka Giren Publishing, 2005. |
| [4] | Shin’ya Nagasawa, editor: Creation of Experience Value in Long-Established Businesses - Customer Approach Management, Doyukan, 2006. |
| [5] | Shin’ya Nagasawa, editor: Producing Experience Value, Nikka Giren Publishing, 2007. |
| [6] | Shin’ya Nagasawa, editor: Premium Brand Strategies for Location and Traditional Industries – Technical Management that Generates Experience Value, Doyukan, 2009. |
| [7] | Shin’ya Nagasawa, Takao Someya: Traditions and Innovations in the Veteran Brand Toraya - Experience Value Creation and Technical Management, Koyoshobo, 2007. |
| [8] | Hideki Otsuka: ‘There are No Recessions in ‘Deep Emotion’ – Why Does Albion President Shoichi Kobayashi Distribute Flyers?,Kodansha, 2010. |
| [9] | Shin’ya Nagasawa, editor: Sensibilities in Product Development, Japan Publishing Services, 2002 |
| [10] | Shin’ya Nagasawa, editor: Practice of sensibility product development, Japan Publishing Services, 2003 |
APA Style
Shoichi Kobayashi, Takao Someya, Shin’ya Nagasawa. (2015). Product Development of Les Merveilleuses LADURÉE Cosmetics and Customer Experience. Science Journal of Business and Management, 3(2-1), 60-62. https://doi.org/10.11648/j.sjbm.s.2015030201.17
ACS Style
Shoichi Kobayashi; Takao Someya; Shin’ya Nagasawa. Product Development of Les Merveilleuses LADURÉE Cosmetics and Customer Experience. Sci. J. Bus. Manag. 2015, 3(2-1), 60-62. doi: 10.11648/j.sjbm.s.2015030201.17
AMA Style
Shoichi Kobayashi, Takao Someya, Shin’ya Nagasawa. Product Development of Les Merveilleuses LADURÉE Cosmetics and Customer Experience. Sci J Bus Manag. 2015;3(2-1):60-62. doi: 10.11648/j.sjbm.s.2015030201.17
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Download@article{10.11648/j.sjbm.s.2015030201.17,
author = {Shoichi Kobayashi and Takao Someya and Shin’ya Nagasawa},
title = {Product Development of Les Merveilleuses LADURÉE Cosmetics and Customer Experience},
journal = {Science Journal of Business and Management},
volume = {3},
number = {2-1},
pages = {60-62},
doi = {10.11648/j.sjbm.s.2015030201.17},
url = {https://doi.org/10.11648/j.sjbm.s.2015030201.17},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.s.2015030201.17},
abstract = {LADURÉE, a French manufacturer of high-grade Western confectioneries, and ALBION, a Japanese manufacturer of high-grade cosmetics, collaborated to develop and release a new cosmetic product series. These products became popular in the stagnant Japanese cosmetic industry. This study analyzed these products from the viewpoint of Bernd H. Schmitt’s customer experience marketing. Consequently, each module was found to possess a high level of customer experience, which was a primary factor in the series’ popularity.},
year = {2015}
}
TY - JOUR T1 - Product Development of Les Merveilleuses LADURÉE Cosmetics and Customer Experience AU - Shoichi Kobayashi AU - Takao Someya AU - Shin’ya Nagasawa Y1 - 2015/04/17 PY - 2015 N1 - https://doi.org/10.11648/j.sjbm.s.2015030201.17 DO - 10.11648/j.sjbm.s.2015030201.17 T2 - Science Journal of Business and Management JF - Science Journal of Business and Management JO - Science Journal of Business and Management SP - 60 EP - 62 PB - Science Publishing Group SN - 2331-0634 UR - https://doi.org/10.11648/j.sjbm.s.2015030201.17 AB - LADURÉE, a French manufacturer of high-grade Western confectioneries, and ALBION, a Japanese manufacturer of high-grade cosmetics, collaborated to develop and release a new cosmetic product series. These products became popular in the stagnant Japanese cosmetic industry. This study analyzed these products from the viewpoint of Bernd H. Schmitt’s customer experience marketing. Consequently, each module was found to possess a high level of customer experience, which was a primary factor in the series’ popularity. VL - 3 IS - 2-1 ER -
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