This paper studies the coopetition between two websites which are platforms to offer online video. We use two-sided market theory and game theory to analyze a duopoly market of online video websites. An online video service system is established, including online video websites, copyright owners of online video, advertisers and viewers. After discussing the negotiation of copyright trading, the effect for viewers to watch online video, the effect of advertising, we focus on the coopetition between the duopoly online video websites. We conclude that cooperation is the optimal strategy to promote the development of online video websites.
| Published in | Science Journal of Business and Management (Volume 3, Issue 4) |
| DOI | 10.11648/j.sjbm.20150304.13 |
| Page(s) | 109-115 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
Online Video Service, Online Video Website, Coopetition, Game Theory, Two-Sided Market
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APA Style
Li Zhihong, Cheng Yu, Wu Yushan. (2015). Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites. Science Journal of Business and Management, 3(4), 109-115. https://doi.org/10.11648/j.sjbm.20150304.13
ACS Style
Li Zhihong; Cheng Yu; Wu Yushan. Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites. Sci. J. Bus. Manag. 2015, 3(4), 109-115. doi: 10.11648/j.sjbm.20150304.13
AMA Style
Li Zhihong, Cheng Yu, Wu Yushan. Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites. Sci J Bus Manag. 2015;3(4):109-115. doi: 10.11648/j.sjbm.20150304.13
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Download@article{10.11648/j.sjbm.20150304.13,
author = {Li Zhihong and Cheng Yu and Wu Yushan},
title = {Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites},
journal = {Science Journal of Business and Management},
volume = {3},
number = {4},
pages = {109-115},
doi = {10.11648/j.sjbm.20150304.13},
url = {https://doi.org/10.11648/j.sjbm.20150304.13},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150304.13},
abstract = {This paper studies the coopetition between two websites which are platforms to offer online video. We use two-sided market theory and game theory to analyze a duopoly market of online video websites. An online video service system is established, including online video websites, copyright owners of online video, advertisers and viewers. After discussing the negotiation of copyright trading, the effect for viewers to watch online video, the effect of advertising, we focus on the coopetition between the duopoly online video websites. We conclude that cooperation is the optimal strategy to promote the development of online video websites.},
year = {2015}
}
TY - JOUR T1 - Cooperation and Competition: The Analysis of Strategy in Duopoly Online Video Websites AU - Li Zhihong AU - Cheng Yu AU - Wu Yushan Y1 - 2015/07/21 PY - 2015 N1 - https://doi.org/10.11648/j.sjbm.20150304.13 DO - 10.11648/j.sjbm.20150304.13 T2 - Science Journal of Business and Management JF - Science Journal of Business and Management JO - Science Journal of Business and Management SP - 109 EP - 115 PB - Science Publishing Group SN - 2331-0634 UR - https://doi.org/10.11648/j.sjbm.20150304.13 AB - This paper studies the coopetition between two websites which are platforms to offer online video. We use two-sided market theory and game theory to analyze a duopoly market of online video websites. An online video service system is established, including online video websites, copyright owners of online video, advertisers and viewers. After discussing the negotiation of copyright trading, the effect for viewers to watch online video, the effect of advertising, we focus on the coopetition between the duopoly online video websites. We conclude that cooperation is the optimal strategy to promote the development of online video websites. VL - 3 IS - 4 ER -
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