New energy vehicles are the development trend of automobile industry in the future. At present, new energy vehicles are in the embarrassing situation that people who support the new energy vehicles do not buy them. Existing researches on the behavior of consumers to purchase new energy vehicles are mainly studying in the market environment and preferential policies on the macro level. The micro level of individual consumers in China about new energy vehicles is blank. Through three ingredients attitude model to design the questionnaire, there are 1200 questionnaires are collected in major driving and field distributed in the center of Shanghai. 1131 questionnaires were effective. The SPSS20.0 software is used to calculate principal component analysis to extract the six impact factors on the consumer purchase of new energy car. There are quality factor, environmental perception influence factor, quality factor, battery car cost impact factors, reference group influence factor and subsidy policy influence factor, respectively. Results show that residents have higher purchase intention (65%) on new energy vehicles. But only 5% of the people affected by above six factors would buy new energy vehicles. Based on the questionnaire results, we provide some constructive suggestions with Chinese government and enterprises aspects to solve the embarrassing situation.
| Published in | International Journal of Energy and Power Engineering (Volume 4, Issue 5) |
| DOI | 10.11648/j.ijepe.20150405.19 |
| Page(s) | 298-303 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
New Energy Vehicles, Purchase Decision, Influence Factor, Principal Component Analysis, Factorial Analysis
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APA Style
Jiangping Li. (2015). The Research of Impact Factors Residents Buying New Energy Vehicles. International Journal of Energy and Power Engineering, 4(5), 298-303. https://doi.org/10.11648/j.ijepe.20150405.19
ACS Style
Jiangping Li. The Research of Impact Factors Residents Buying New Energy Vehicles. Int. J. Energy Power Eng. 2015, 4(5), 298-303. doi: 10.11648/j.ijepe.20150405.19
AMA Style
Jiangping Li. The Research of Impact Factors Residents Buying New Energy Vehicles. Int J Energy Power Eng. 2015;4(5):298-303. doi: 10.11648/j.ijepe.20150405.19
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Download@article{10.11648/j.ijepe.20150405.19,
author = {Jiangping Li},
title = {The Research of Impact Factors Residents Buying New Energy Vehicles},
journal = {International Journal of Energy and Power Engineering},
volume = {4},
number = {5},
pages = {298-303},
doi = {10.11648/j.ijepe.20150405.19},
url = {https://doi.org/10.11648/j.ijepe.20150405.19},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijepe.20150405.19},
abstract = {New energy vehicles are the development trend of automobile industry in the future. At present, new energy vehicles are in the embarrassing situation that people who support the new energy vehicles do not buy them. Existing researches on the behavior of consumers to purchase new energy vehicles are mainly studying in the market environment and preferential policies on the macro level. The micro level of individual consumers in China about new energy vehicles is blank. Through three ingredients attitude model to design the questionnaire, there are 1200 questionnaires are collected in major driving and field distributed in the center of Shanghai. 1131 questionnaires were effective. The SPSS20.0 software is used to calculate principal component analysis to extract the six impact factors on the consumer purchase of new energy car. There are quality factor, environmental perception influence factor, quality factor, battery car cost impact factors, reference group influence factor and subsidy policy influence factor, respectively. Results show that residents have higher purchase intention (65%) on new energy vehicles. But only 5% of the people affected by above six factors would buy new energy vehicles. Based on the questionnaire results, we provide some constructive suggestions with Chinese government and enterprises aspects to solve the embarrassing situation.},
year = {2015}
}
TY - JOUR T1 - The Research of Impact Factors Residents Buying New Energy Vehicles AU - Jiangping Li Y1 - 2015/11/12 PY - 2015 N1 - https://doi.org/10.11648/j.ijepe.20150405.19 DO - 10.11648/j.ijepe.20150405.19 T2 - International Journal of Energy and Power Engineering JF - International Journal of Energy and Power Engineering JO - International Journal of Energy and Power Engineering SP - 298 EP - 303 PB - Science Publishing Group SN - 2326-960X UR - https://doi.org/10.11648/j.ijepe.20150405.19 AB - New energy vehicles are the development trend of automobile industry in the future. At present, new energy vehicles are in the embarrassing situation that people who support the new energy vehicles do not buy them. Existing researches on the behavior of consumers to purchase new energy vehicles are mainly studying in the market environment and preferential policies on the macro level. The micro level of individual consumers in China about new energy vehicles is blank. Through three ingredients attitude model to design the questionnaire, there are 1200 questionnaires are collected in major driving and field distributed in the center of Shanghai. 1131 questionnaires were effective. The SPSS20.0 software is used to calculate principal component analysis to extract the six impact factors on the consumer purchase of new energy car. There are quality factor, environmental perception influence factor, quality factor, battery car cost impact factors, reference group influence factor and subsidy policy influence factor, respectively. Results show that residents have higher purchase intention (65%) on new energy vehicles. But only 5% of the people affected by above six factors would buy new energy vehicles. Based on the questionnaire results, we provide some constructive suggestions with Chinese government and enterprises aspects to solve the embarrassing situation. VL - 4 IS - 5 ER -
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